Lead Acquisition & Optimization increases sales and improves ROI by helping you acquire the right mix of leads. Urban Science manages every aspect of a third-party lead program: contract negotiation and purchase of third party leads; continual analysis of lead source performance and mix; and optimization to generate the highest number of sales. Our optimization analysis goes beyond third party leads to address all lead sources, allowing you to maximize ROI on all lead generation activities.  Download our Enterprise Lead Solution brochure for more information about this solution.

Lead Capture & Distribution is the starting point for sending leads to the right recipients. Urban Science is a leader in lead source integration: capturing leads from all sources, validating, standardizing, and enhancing leads with third-party and OEM data, then delivering them in real time — whether to a dealer or a designated fulfillment center. Download our Enterprise Lead Solution brochure for more information about this solution.

Lead Qualification Services helps OEMs and dealers effectively allocate resources and improve close rates through real-time lead scoring. This solution is fueled by GainSmarts®, our proprietary, award-winning data mining software that scores leads from any source (real-time or batch) based on their likelihood to buy. Our Lead Qualification Services identifies more than 80% of sales in the top half of models to help OEMs and dealers target the right customers at the right time. Download our Lead Qualification Services brochure and GainSmarts brochure for more information about this solution.

Lead Treatment Engine drives improved performance and marketing resource allocation with differentiated treatment assignments for designated customer groups. This sophisticated business rules engine enhances the customer experience by assigning the appropriate message to each lead. Those contacting the customer are provided with the right information to create the right message. This enables the party following up with the customer to understand what it will take to close the sale. Download our Enterprise Lead Solution brochure for more information about this solution.

Lead Analytics & Reporting helps improve close rates and boost sales by identifying which metrics are important and flagging opportunities for improvement. Our reporting system automatically filters data and targets metrics to all user types – from national sales and marketing managers, down to the dealer – enabling them to access and understand the same multi-level reports for discussion, analysis and decision making whenever they need them.  Upon login, users see a dashboard highlighting where they need to focus. They can drill down into comprehensive reports including:  Lead Delivery, Contact Status, Close Rate, and Invoice reports.  A suite of online administrative tools provide easy access to Program Registration, Credit Requests and more. Download our Lead Analytics & Reporting brochure for more information about this solution.